{"title":"PRIME Golf Shafts","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eChoose Your PRIME\u003c\/strong\u003e\u003cbr\u003eThree performance profiles. One purpose: better performance. PRIME graphite shafts feature Active Taper Technology (ATT), engineered for efficient energy transfer, stability and consistent ball flight. Choose R, S or X Flex to match your swing and playing style.\u003c\/p\u003e","products":[{"product_id":"prime-graphite-shaft-s-flex","title":"Prime Graphite Shaft | S Flex","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDesigned for golfers looking for a stable, responsive profile with enhanced control and consistency, the S Flex delivers efficient energy transfer, controlled launch and tighter dispersion for a more penetrating, reliable ball flight.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eActive Taper Technology (ATT)\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003ePowered by Prime’s \u003cstrong\u003eActive Taper Technology\u003c\/strong\u003e, engineered to deliver a smooth, responsive feel while maintaining stability through impact for greater control, consistent ball flight and tighter dispersion.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSmooth when it needs to load. Stable when it needs to deliver.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Prime Golf","offers":[{"title":"63g","offer_id":56566729408892,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/4834\/3676\/files\/S_Flex_shaft.png?v=1786807175"},{"product_id":"prime-graphite-shaft-r-flex","title":"Prime Graphite Shaft | R Flex","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for golfers looking for a smooth, responsive profile with an effortless feel, the R Flex promotes higher launch while maintaining stability, consistency and control. Its lightweight profile and responsive loading help deliver efficient energy transfer and a confident, repeatable ball flight.\u003c\/p\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eActive Taper Technology (ATT)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003ePowered by Prime’s \u003cstrong\u003eActive Taper Technology\u003c\/strong\u003e, engineered to deliver a smooth, responsive feel while maintaining stability through impact for greater control, consistent ball flight and tighter dispersion.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSmooth when it needs to load. Stable when it needs to deliver.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Prime Golf","offers":[{"title":"62g","offer_id":56566733635964,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/4834\/3676\/files\/R_Flex_shaft.png?v=1786807175"},{"product_id":"prime-graphite-x-flex","title":"Prime Graphite Shaft | X Flex","description":"\u003cp dir=\"auto\"\u003eDesigned for golfers looking for maximum stability and control under load, the X Flex delivers a firm, controlled profile for a more penetrating ball flight. Its stable construction helps manage launch and spin while promoting tighter dispersion and consistency through impact.\u003c\/p\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eActive Taper Technology (ATT)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003ePowered by Prime’s \u003cstrong\u003eActive Taper Technology\u003c\/strong\u003e, engineered to deliver a smooth, responsive feel while maintaining stability through impact for greater control, consistent ball flight and tighter dispersion.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSmooth when it needs to load. Stable when it needs to deliver.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e","brand":"Prime Golf","offers":[{"title":"65g","offer_id":56566739730812,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/4834\/3676\/files\/X_Flex_shaft.png?v=1786807174"}],"url":"https:\/\/primegolfshafts.com\/collections\/prime-golf-shafts.oembed","provider":"Prime Golf","version":"1.0","type":"link"}